Marketing Manager

Develop marketing strategies, oversee campaigns, and analyze market trends to drive brand awareness and sales.

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Department

Marketing

Time

Part-Time

Location

Canada

Description

As a Marketing Manager, you'll be responsible for developing and executing strategic marketing initiatives to promote our brand, products, and services. You'll lead a team of marketing professionals and collaborate with cross-functional teams to drive brand awareness, customer engagement, and revenue growth.

From developing marketing campaigns to analyzing market trends, you'll use your expertise to create innovative strategies that resonate with our target audience and achieve business objectives.

You'll play a pivotal role in shaping our brand's narrative and positioning in the market, leveraging your expertise to create compelling campaigns that resonate with our target audience and deliver measurable results. From developing innovative marketing strategies to managing a team of marketing professionals, you'll have the opportunity to make a significant impact on our business and drive sustainable growth.

Educational requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Minimum of 5 years of experience in marketing roles, with at least 2 years in a managerial or leadership position.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.

Responsibilities:

  • Develop and implement comprehensive marketing plans and strategies to achieve brand objectives and revenue targets.
  • Lead and manage all aspects of marketing campaigns, including messaging, creative development, media planning, and execution.
  • Collaborate with product management, sales, and other departments to identify target markets, customer needs, and competitive advantages.
  • Oversee the creation of marketing collateral, such as brochures, presentations, advertisements, and digital assets, ensuring brand consistency and messaging alignment.
  • Utilize digital marketing channels, including social media, email, website, and paid advertising, to drive customer acquisition, engagement, and retention.
  • Manage marketing budgets, allocate resources effectively, and track expenses to ensure cost-efficient campaign execution.

Experience:

  • Experience managing day-to-day technical and design direction.
  • 5+ years of industry experience in interactive design and / or visual design.

Skills:

  • Leadership and team management
  • Strategic planning and execution
  • Digital marketing expertise
  • Data analysis and interpretation
  • Creativity and innovation
  • Communication and collaboration
  • Budget management and financial acumen
  • Adaptability and resilience

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